Australian sun care brand New Day Skin makes SPF face creams for tweens and teens so that they can be properly protected, aware of the importance of sun care from an early age and actually interested in using products like SPF face creams. The brand identified a gap in the market catering to vulnerable Gen Z and focuses on educating them about the importance of sun protection. New Day Skin reports that just 38% of teenagers say they apply SPF30 or higher when they go outside.

The brand’s Good Vibes SPF 50 Daily Face Cream provides a natural tint and creates lightweight, non-greasy protection that’s suitable for sensitive skin. With a fresh apple scent and a brightly colored tube, the product is comfortable and fun for kids to apply, and reapply.

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