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Toothbrush Brand-Backed Fitness Content – Hum by Colgate and obé Fitness Team Up for Fitness Friday (

Hum, Colgate’s smart electric toothbrush, formed a new partnership with obé Fitness to bring Fitness Friday to the Colgate app. obé Fitness is a digital fitness platform. Together, the toothbrush brand and the fitness brand are releasing weekly content to get consumers moving.

The obé and Hum collaboration will feature short-form workouts. These aim to showcase how quick, effective movement can act as a mood booster and increase heart rates in just two minutes. The fitness content coincides with the same amount of time dentists recommend it should take to brush teeth.

Hum users can now earn Smile Points by brushing their teeth and completing activities. In addition, these points are redeemable for a 30-day free trial with obé Fitness.

Image Credit: happi

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