Intimawear by Bodyform is the brand’s new range of period pants and they are designed to be washable, reusable, comfortable and absorbent. Created for light to medium flows, the underwear is designed to offer hours of protection in a sustainable way, since the garments can be rinsed in cold water and added to the washing machine. Powered by TriTech Performance and the freedom and comfort of normal underwear styles, Intimawear by Bodyform helps to reduce disruptions in daily life.
To introduce its new period pants to the world, the brand is challenging the narratives that have been created around sanitary products. Unlike some ads that avoid the color red altogether, Bodyform’s ad embraces the bold color, speaks to realistic scenes from everyday life and normalizes the subject of both periods and period pants.