Agencies HOY BUE and ATMA created Billboard Taster, which has been installed in shopping malls across Argentina as a means of detecting early COVID-19 symptoms. The interactive advertisement takes the form of a sensory poster that shares the aroma of the photo depicted, such as coffee, orange juice or freshly made toast, and those who pass by and are unaffected by the smell are invited to reach out to the National Ministry of Health or Whatsapp line.

Since a loss of smell is one of the symptoms of the disease, the Billboard Taster campaign was created to help people potentially recognize early warning signs. Disguised as a food or drink advertisement, the early detection tool shares a discreet way to promote personal and community health.

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